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Online Video: Movement That Moves Your Customers to Action

How do you get your prospects more engaged? How do you leverage the power of search get them to visit your website in the first place? How do you achieve these goals economically?

Online video answers all these needs. The addition of online video increases your users' engagement, which of course increases their conversion rates. Better yet, recent search engine trends yield you a double benefit. First, search engine trends favor rich media. Second, recent changes value user engagement, and search engines look for longer time on site and lower bounce rates.

Online video has come into its own, with over 14.3 billion online videos viewed by U.S. Internet users in December, 2008. Whether it's YouTube, video embedded in your site, or video search results on Google or Yahoo!, there is no question that online video is an integral part of the marketing mix. Best of all, online video can be formal or informal, and within the reach of a limited marketing budget.

Online Video serves multiple functions.
• Key driver of social media.
• Search engine candy, search engines love online video.
• Improves content quality on your site.
• Improves content metrics on your site. Causes your viewers to linger, which improves both your own conversion and the way in which your site is evaluated by search engines.
• Improves communication. Has multiple purposes: humanizing, adding interest, explanations, material that is processed more easily than by reading, adds richness and additional layers to understanding, experience and motivation.

What is more, online video can be developed easily, incrementally, and across a wide variety of quality ranges, and still be effective. In fact, an informal video clip can have more impact than a more formal clip because it reads as a sincere piece of word of mouth communications rather than a polished ad.

"Online video lets you have a conversation with your customers. Wasn't that the goal all along?"

Online video lets you really talk to you customers. When used as part of your social media strategy, your customers can talk back or talk to you, and talk with one another, on their own terms. And you gain the benefit. Online video has become an essential tool in your marketing mix. Would you like to find out how online video can augment your full spectrum of online marketing activities? Click here.