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Link Building, E-Learning and Banner Ads: More Ways to Have a Conversation with Your Customers

How do you achieve deeper interaction with your customers, establish credibility and make customers want to hear from you, and improve your search engine rankings at the same time? Link building and E-Learning are two solutions.

Also, how can you initially attract customers in a way that allows you to control the message and the amount spent? Banner advertising delivers.

Link building takes many forms.
• Social bookmarking
• Creating linkable content
• Linking to other parties' content

Link building offers the benefit of increased presence in front of your market, increased credibility, new source of leads, and a key factor in search engine optimization, which ranks heavily based on your links. Organically grown links are viewed most favorably for search rankings. At Cityscape, we can help you develop and publish content that will stimulate natural link growth, by creating materials such as white papers, downloadable pdfs, video content, and social bookmarking submissions to sites like StumbleUpon, reddit or Technorati.

E-Learning offers another valuable tool to connect with your customers. It includes webinars, corporate wikis, intranet content, and online presence and virtual presence in 3-D virtual worlds such as Second Life, which has become a virtual classroom environment for many organizations. The newest E-Learning trends go beyond mere reproduction of off-line content in an online context. Instead, these trends favor user generated content, interaction and participation. Once again, as with social media, these channels activate and engage your users. They allow you to establish yourself as a thought leader in your field. They increase loyalty, retention and sales. They serve as a tool to move the sales cycle forward, and provide needed information and credibility.

Banner advertising allows you to have a more controlled presence and to present your graphic personality to your market. It can be carefully targeted to the appropriate web venues to reach your target market, and can be set up according to a variety of pricing structures.

"Effective use of channels like linking, e-learning and banners provide another set of tools to grow customer involvement and participation."

Most importantly, we adapt these techniques to fit into your overall marketing picture, and to support your major marketing campaign directions. Would you like to find out how to support the power of social networks and customer involvement through these channels? Click here.