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Email Marketing: Still a Great Way to Directly Reach Your Customers

How do you identify an interested audience, who you can actively reach, rather than waiting passively for them to come to you? How do you reach your them in a way that is measurable, so that you know if your money is well spent, and so that you can test and improve your results?

Email marketing has certainly been around for a long time. Yet, it is one of the best channels for reaching your customers and prospects, either alone, or coupled with search engine optimization and pay per click advertising.

Email is valuable because it allows you to apply force at several key points in the buying decision process.
• It is an initial destination for customers in the early consideration part of the buying cycle. They can be invited to receive information they want by signing up for an email list. By creating this relationship with your customers, and capturing their interest, you have the opportunity to be active with them throughout their buying decision.
• Deliver valuable information that gains you trust and credibility.
• Make special offers to stimulate buying later in the cycle
• A retention tool and a way to cultivate relationships with your customers.

Email also has several other benefits, throughout the buying cycle.
• Extremely measurable, and spectacularly amenable to multivariate testing.
• Prospects want to hear from you, because they have opted-in to receive your mailing
• Very low variable cost and high return on investment

At Cityscape, we design your email marketing to work with all the other elements of your online marketing to create a symphony of touch points with the customer, leading him or her to the end result you desire. We work with all elements of the campaign. We build lists, write subject lines that promote high open rates and copy that promotes high click through rates, and test multiple versions for effectiveness.

"The ROI on an email marketing campaign is very high compared to other marketing channels, which makes it an essential part of the marketing mix."

Email has been around for a long time, and it is still a valuable tool. Which is all the more reason not to take a long time to find out how it can help your business. Would you like to find out how to benefit from this reliable tool? Click here.